Beyond the Bookstore

How to Sell More Books Profitably to Non-Bookstore Markets

Are you getting your share of the multi-billion dollar non-bookstore market?

Now you can with this NEW book and CD-ROM

A Publishers Weekly™ book

More than half of all books sold every year are sold outside of bookstores. This could be in places such as

· Mass merchandisers such as Wal-Mart or Costco · Gift Shops
· Airport Stores · Home-shopping networks · Book clubs
· Libraries · Network-marketing companies · Catalogs
· Associations · Government agencies · Corporations
· Educational markets · Targeted retail stores · Military branches

· Many other niche-marketing opportunities appropriate to your unique title

79 strategies in Beyond the Bookstore™ show you how to tap the enormous, lucrative market of special sales

· Discover the secrets for selling more of your books in new places.

· Increase sales and profits as you reduce returns.

· Get special hints for finding the buyers in all the markets listed above – and more. Learn unique hints for contacting them successfully.

· Become more profitable with fewer returns.

The Marketing Planning CD-ROM™ walks you through the steps for creating a customized marketing plan.
It helps you increase profits with these practical aids –

· A Special-Sales Marketing Timeline that can be quickly customized to any title.

· Easy-to-use formulas for finding your break-even point for direct-mail campaigns, media tours and trade shows

· A Profitability Calculator™ for finding the optimum combination of bookstore and special-sales distribution

About the Author

Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Book Marketing Works, LLC. Brian has also written and self-published five books on career transition that are distributed internationally. He is the author, narrator and producer of the video programs the Art of Interviewing and the media-training video program You're On The Air. Brian is the host of the television series The Book Authority and has aired over four hundred and fifty shows. He is also the creator of the Book Market Map™ directories for special-sales marketing, and the editor of Book Marketing Matters special-sales newsletter.

Here is what the book-marketing pro’s are saying about Beyond the Bookstore

"To sell more books in less time and have more fun doing it, read Beyond the Bookstore. You will discover the secrets of reaching the often missed, big opportunities that will help you make a difference for your future sales and a great profit for yourself now."
Mark Victor Hansen, co-author of the #1 best-selling Chicken Soup for the Soul

"Outstanding and very insightful. Brian's years of marketing experience and expertise show through very clearly on every page of this excellent book."
Dan Poynter, author of The Self-Publishing Manual

“With half of all book sales being made outside of bookstores, it's important for you to know how to sell to special sales markets. In Beyond the Bookstore, Brian shows you how to write a special sales market plan, how to find the key contact people, and how to prioritize your contacts. If you want to sell outside the bookstore market, read this book now.”
John Kremer, author, 1001 Ways to Market Your Books

“Special-sales marketing is not about selling books, but content. Beyond the Bookstore shows publishers how to make that transition and increase their sales and profits.”
Frank Fochetta, VP, Director of Special Sales and Custom Publishing at Simon & Schuster

"While the bookstore market is a great place to sell books, it's more and more difficult to get books placed on the shelves. This book opens the doors to all the other opportunities and avenues that exist for book publishers today and should be included on every publisher's reference shelf."
Jan Nathan, Publishers Marketing Association

"A real revolution has swept through the world of book publishing and book selling, and few have fully appreciated the challenges and the opportunities that have resulted. Brian Jud can be counted among the few. He has written a book that speaks to the issues of today’s marketplace with clarity and wisdom. He knows his stuff and publishers will truly benefit by reading Beyond the Bookstore."
Eric Kampmann, President, Midpoint Trade Books

“Non-bookstore markets can generate enormous sales for authors - but to generate those sales, you need a plan. Because Beyond the Bookstore, with its automated plan in the CD, gives you the tools you need to plan and implement your sales in those non-bookstore markets, is an essential component to the success of your book.”
Antoinette Kuritz, Radio Host and Book Marketing Consultant

"Museum stores are just one of the frequently overlooked places in which you can sell more books. Beyond the Bookstore does an excellent job of helping you find and reach these unique and potentially lucrative niches, and understand how they buy."
Tordis Ilg Isselhardt, Publisher, Images from the Past

"Beyond the Bookstore effectively describes new ways to successfully sell print-on-demand books to non-bookstore markets."
John Harnish, Infinity Publishing Company

"Beyond the Bookstore and selling to the United States government is a match made in heaven for publishers who want to explode their sales through this enormous, incredibly lucrative market."
Sher Valenzuela, America's Best Selling Government Contracting Expert

Beyond the Bookstore is a Publishers Weekly™ book from Reed Press™

ISBN 1-59429-005-9 300 pages Hardcover with CD-ROM

List Price (with CD-ROM): $49.95

Buy Now to Receive a 10% discount